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Jon, this is a fantastic post from beginning to end. Honestly, I was not planning to read it but your headline grabbed me so vigorously that I could not move past it. Then, everything you wrote came from my experience. Since when did you see me hustling donations for that charity, year after year? And how were you so inconspicuously peering at me when I was the mail marketing guru at a firm in an industry in meltdown? And as a blogger who is invested like 130% in what they are doing, do you see through a periscope how I can push my message until someone literally yells “STOP” without taking it personally. A GREAT example of knowing the mind of your reader even better than they. Now, having read the entire post, I will share it with the frazzled entrepreneurs who have to get up and go to work day in and day out. I know a few guys that need to know about speaking truth to power exactly in the way you’ve explained!
Doing the same thing in the same way creates a pattern that helps a reader follow along.
On this page I've used a parallel structure for the tips. Each one is written as a command. I used the imperative mood (the command) because these tips are vital parts of writing. I used it in each case because that creates a pattern your brain picked up by the time you reached Writing Tip #3.
If I had changed Writing Tip #8 to "Details are important," your brain would have registered the shift in structure and for a moment would have flickered away from what I want you to do:
accept these tips,
become a stronger writer,
sell lots of books,
advance the general quality of written English in the world.
Human brains love pattern. Give your reader's brain a pattern and your ideas will come through like sunshine through a window. Your reader will
take you seriously,
recommend your book,
change the world...