Writing effective comparison and contrast essays

I. Writing with Intent
 
• Learn the common objectives in business writing and basic guidelines on how to structure your communication according to your desired feedback.
 
A. Writing to inquire – emails, letters
B. Writing to inform – memos, minutes of the meeting, company brochures, reports C. Writing to influence – business proposals, advertising copy
D. Writing to inspire – newsletters, infographics
E. Writing to instruct – business manuals
 
II. Writing with Style
 
• Understand what it takes to create effective content tailored to the needs of your recipient.
 
A. Writing with clarity
B. Keeping communication concise
C. Use of conversational language
D. Maintaining cohesiveness
 
III. Writing with Structure
 
• Go through the process of pre-writing, drafting, and revising according to the type of correspondence you would like to create.
 
A. Business letters
1. Layout – types of business letter formats and when to use them
2. Structure – how to write your salutation, introduction, body, closing and enclosures
 
B. Memorandum
1. Key characteristics and purposes
2. Structure – writing your heading and content
 
C. Minutes of the meeting
1. Preparing for the meeting and writing the agenda
2. Basic note-taking
3. Layout and content
 
D. Emails
1. Email etiquette for professionals and organizations
2. Writing an effective subject
3. Basic structure and features
4. Common functions and phrases
5. Gmail tools – attachments, inserting images, auto-replies
6. External tools for email blast and professional email addresses
7. How to avoid flaming and spam
 
IV. Basic Editing
 
• Review your written work to create accurate and polished outputs.
 
1. Correct verb-forms – use of active than passive voice
2. Grammar, punctuations, capitalization, and spelling
3. Tools to proofread your document

Writing effective comparison and contrast essays

writing effective comparison and contrast essays

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