Well done article, my friend. Fantastic ingredients, baked to a golden brown. One of the most emotional pieces I’ve ever heard was the story of a copywriter who passed a blind man on his way to work. He noticed that the blind man’s sign was not very compelling as he only had a few coins in his bowl. It just said, Blind, Please Help. He picked up the sign, turned it over, and created a new sentence. He left it in front of the bowl and continued to work. On his way to lunch, the copywriter passed the blind man again. The bowl was now overflowing with money. The blind man sensed who he was by his footsteps and reached out and grabbed the man’s pant leg, “Tell me sir, what did you do to my sign?”
The copywriter replied, “I just painted a picture with words.”
The new message simply read… It’s spring outside and I can’t see it.