With the lead role in innovation and research in the technology industry, the company led the globe with the introduction of the iPod. This made Apple Inc a major market stakeholder in music players. The company later plunged into the phone industry in the year 2007 with the introduction of the iPhone (Brigham 58). The company has greatly revolutionalized both the music, phone and computer industry by signing major companies into its services and products (Merrion 2). Among its main strategies in global business is the diversification into innovative products that are considered difficult to launch and operate by its rivals. The differentiation in its products allows it to command a relatively high market price. The company has equally vested a lot of its resources in research and innovation.